University Games completes two-year Paul Lamond merger with new corporate branding

The final piece of University Games’ two-year merger of Paul Lamond Games has fallen into place, with the unveiling of the company’s new corporate branding. Marking a fresh start for 2020, the new logo is to be rolled out by University Games across the world.

Richard Wells, managing director of University Games UK has stated, following the new look logo release, that he is now looking forward to a busy 2020.

“2019 was a transition year for the company, and our new look symbolises the combination of the two game and puzzle businesses,” he said. “Now fully merged and with a stronger than ever catalogue of products, we are ready to make 2020 our best year ever.”

Bob Moog co- founder and president of University Games explained the meaning behind the new company logo: “The new logo symbolises our unique mixing of learning and fun. The red letter “U” stands for University and takes one back to our beginnings as a learning company in 1985. The “G” stands for Games which represents the fun that we inject into every product we release.

“Together the red and the blue UG overlap creating something unique with the colour purple. The merging of learning and fun is where we stand alone in offering our games and puzzles to families around the world. Lots of people talk about branding and logos, but no one takes it as seriously as we do some companies focus on learning, others on fun. We do both.”

The game and puzzle specialist will launch more than 70 new lines in 2020 including some exciting new licenses. University Games will introduce games and puzzles based on National Geographic, First 100 Words and the much-loved preschool brand, In the Night Garden.

The firm will also present one of its largest marketing campaign in forty years to relaunch Subbuteo, a classic football game loved by generations of UK families. The campaign will feature a TV commercial that can be seen at Toy Fair.  The new commercial will be used across social channels and aired on TV in line with key footballing events and the Christmas build-up in 2020.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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