The Entertainer launches latest Big Toy Rehoming campaign with The Salvation Army

The Entertainer has detailed the return of its successful charity campaign, The Big Toy Rehoming initiative in partnership with The Salvation Army.

Having kicked off last week on Thursday, January 2, 2020, the campaign will run across all of The Entertainer’s 172 stores, and will call on families to take in a ‘New Year’s clear out’ and encourage them to donate used and unwanted toys to families across the UK.

The initiative aims to reduce the number of toys that could find their way into landfill by giving toys no longer played with a new lease of life, while aiming to support the 4.1 million underprivileged children living in poverty across the country via The Salvation Army.

Thanks to generous donations from across the country in June and September 2019, The Entertainer re-homed an incredible 16,000 toys, weighing in excess of 10,500 kilos, which could have found its way into landfill.

Amersham – the birthplace of The Entertainer – generated the most donations with an inspiring total of 481 toys donated in September, Basingstoke followed with 461 toys and Sutton Coldfield saved 230 toys from ending up in landfill.

Gary Grant, founder and executive chairman of The Entertainer, said: “We are incredibly proud to announce the return of The Big Toy Rehoming campaign alongside The Salvation Army. It has been especially brilliant to receive feedback from those both on the receiving end of donations and kind families donating, with words of encouragement and praise for the campaign.

“Last year was a phenomenal success and we hope to continue to increase the number generous donations we receive for 2020, especially as families look to declutter their homes after Christmas and make room for their new toys and games.”

Kirk Bradley, head of corporate partnerships at Salvation Army Trading Company, which operates the toy collections on behalf of The Salvation Army, added: “Donations from the last Big Toy Rehoming campaign hugely helped in continuing to provide practical and emotional support for vulnerable people in the UK. It’s such a worthwhile cause and we’re looking forward to the public joining in again as they declutter their homes after the festive season.”

The Big Toy Rehoming campaign will run from January 2nd to 31st across the 172 The Entertainer stores in the UK.

Those looking to donate their toys to The Entertainer don’t need to worry about including packaging, however all toys must have a CE label or marking for safety reasons.  To find out more, please visit

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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