Construction toy line JUNKO eyes European expansion and US distribution

JUNKO, the eco-friendly construction toy line that encourages children to make better use of household rubbish, has detailed its plans to expand into Europe this year.

The move follows a success Christmas period for the firm that witnessed a spike in sales over the festive season thanks to its appearance in Channel 4’s Buy it now for Christmas. Increased awareness and feedback has provided the firm with a boost in its business.

“Our goal this year is to expand into Europe and find a distributor to help us get started in the US and Australian markets,” Peter Rope, founder of JUNKO, told ToyNews. “We have sold a few toys to Australia where we haven’t done any publicity which is very encouraging. Our biggest battle now is getting the product in front of more people.”

On top of its expansion plans, JUNKO is also looking to grow its business in education and after school clubs, having received strong positive interest from the sector. Rope has put the success of the firm’s offering in the market down to its focus on design and craft activity, developmental and problem solving, and its universality for both boys and girls.

The end of 2019 saw JUNKO land its own spot on Amazon Launchpad, a platform conceived to help grow start-ups, while pick up among the independent sector has been steady for the firm. On top of this, JUNKO now has a distributor in Ireland in Jiminy, who specialise in eco-toys.

The plan now is for JUNKO to grow its reach across the international markets.

“We’ve had all of the kits safety tested for US market, so would be useful to meet a US distributor at Spielwarenmesse,” Rope added. “We’ve also moved manufacturing to Poland, as it’s just too expensive to make in the UK, and we are so pleased to have kept operations in the EU. It’s at a family-owned factory who treats its staff well, and we still make our metal parts, packaging and do our packing in the UK.”

Peter Rope will be showcasing his JUNKO toy line at this year’s Spielwarenmesse.

Check Also

Hasbro finds “greater platform to influence culture and play” in eOne amid corporate social responsibility update

Hasbro has said that the acquisition of Entertainment One, the content and entertainment group – …