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TOMY builds on Hide and Squeak Eggs range success with new lines ahead of Easter

TOMY Toomies, the award-winning pre-school and bath toy brand, is expanding its popular Hide and Squeak Eggs range for spring/summer 2020.

Toomies Hide and Squeak Eggs have enjoyed a successful past 25 years on the market and in 2018 became the number one best selling item in its category in the UK, taking over half of the market share.

Traditionally the range has seen sales spike throughout the Easter period as shoppers look for an alternative to chocolate eggs for children. However, the continued success of Hide and Squeak Eggs as an item has since given TOMY hope that the new line will ‘drive demand not only seasonally, but annually and across the globe worldwide.’

The Toomies brand is looking to build on the success of an ever-green line with the addition of four new products to the Hide and Squeak Eggs range.

Speaking on the development of the range, Alpesh Patel, vice president of global toy design at TOMY commented: “The new Hide and Squeak range is designed and play-tested to last and evolve with children through key milestones. The collection encourages a variety of play patterns, including sound, stacking, matching, nesting and role play and each of the toys have features that are of benefit to babies as well as older toddlers as they grow and develop.

“We are incredibly excited to see the reaction of children and parents as they play together and make amazing fun filled memories with this stunning range.”

Helena Stacey, TOMY Toomies brand manager, added: “We are delighted to announce the expansion of one of our most successful lines. Hide and Squeak Eggs have become a firm favourite amongst parents and children over the past 25 years and we hope that the new range will provide fantastic additions to the original and help babies and toddlers to develop and learn through key play milestones, all whilst having fun.”

These new lines for Hide and Squeak are suitable for babies and toddlers aged six to 36 months and will be available from January 2020 at all major toy retailers.

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