TechUp powers up for CES 2020 with curated guest line-up for its Future of Play discussion

CES 2020 is just around the corner, and with it, some 170,000 tech-heads from around the world will descend upon Las Vegas, Nevada for the latest in the Consumer Electronic Show offering, packed with some of the most innovative technology from around the world.

Which is precisely why TechUp, a curated service designed by play innovation experts, Peter Jenkinson, Toyologist and founder of Toyology and Valerie Vacante, product innovator and founder of Collabsco will be heading to the show – the world’s gathering place for innovation and consumer technologies – for its second year in a row.

With the aim of putting the latest products into people’s hands to enable them to play, learn, and explore the latest tech and connected play experiences at the world’s most forward-thinking events, TechUp will be following up on a successful CES 2019 as it looks to bring together the future of gaming, play and immersive entertainment to the global stage at CES 2020.


For its second year, TechUp is partnering with Living in Digital Times to host sessions at the Kids and Family Tech Summit taking place January 9th 2020, while TechUp’s Vacante will be showcasing key insights on the connected play landscape as well as leading the discussion, The Future of Play Gaming and Immersive Entertainment.

Vacante’s talk will feature industry leaders including Chris Down, chief design officer of Mattel, Tommy Tallarico, president, CEO of Intellivision Entertainment and Zai Ortiz, CEO of Alta Games, and co-founder and president of Virsix Games. 

Meanwhile, TechUp’s Jenkinson will facilitate the discussion, Toys R Us & ASTRA Fireside Chat featuring David Di Bene, chief marketing officer of Toys “R” Us Stores USA and Kimberly Mosley, CPE, president, American Specialty Toy Retailing Association.

TechUp will be conducting interviews from the CES stage and show floor with some of the most innovative companies shaping the ways people explore the world of emerging technologies, play, gaming, and entertainment. 

Interviews and TechUp content from CES 2020 will be available through TechUp’s YouTube channel as well as Toyology, Licensing Biz and ToyNews

“We are excited about jumping into a new decade and bringing together some of the most forward thinking leaders creating the future of toys, gaming and immersive entertainment. Our continued partnership with Living in Digital Times, Toyology, ToyNews and Licensing Biz to provide industry-leading perspective and expertise to the global stage of innovation,” said Valerie Vacante, founder of Collabsco and co-founder of TechUp.  

TechUp has already curated a lineup of innovative and forward-thinking brands across gaming, play and immersive entertainment for CES 2020, including the likes of Bandai Namco Entertainment, Virsix Games, Hasbro, Mattel, Intellivision Entertainment, Pressure Games, Move38, and Chicken Waffle. 

“We can expect to see more options to play ‘connected and disconnected’ in the physical and digital world, more gamer makers, more multigenerational families gaming together and immersive experiences that integrate technology from the past with emerging technologies to create experiences that ignite wonder and play in new ways,” added Vacante.

Among this year’s line-up, attendees will be presented with the latest in tech and connected play, including the Bandai Namco Tori. Bandia’s Tori presents a new way to play with toys, kick-starts creativity, and inspires imagination. It was also named a CES Innovation Award 2020 Honoree in four categories including: Virtual & Augmented Reality, Gaming, Mobile Devices & Accessories, and Computer Peripherals & Accessories, CES KAPi award for Best Creative Experience. 

Also on show will be St. Noire, the world’s first Alexa-powered murder mystery board game featuring multiple storylines and endings, immersive sound design and cinematic voice performances. Created by Nolan Bushnell (founder of Atari) and Zai Ortiz (Hollywood Creative Director), St. Noire received the coveted CES 2020 Best of Innovation Award for Gaming and CES KAPi Award for Best Use of Emerging Technology.

It will be joined by the Hasbro Star Wars Lightsaber Academy Interactive Battling System, a kit that lets kids train with the greatest Jedi and Sith in the galaxy, battle legendary Masters, and go head-to-head against friends. Star Wars Lightsaber Academy Interactive Battle Lightsaber was awarded the CES KAPi Award for the Best Overall Technology Toy

Also from Hasbro, the Star Wars D-O Interactive Droid lets kids and fans display and play with a droid inspired by the little roller droid from Star Wars: The Rise of Skywalker. 

Meanwhile, Hot Wheels id, brings together physical and digital in a Mixed Play experience with uniquely identifiable vehicles, a smart Race Portal, Smart Track, and digital hub, so you can build your personalised fleet, measure your performance, and compete like never before. 

Amico by Intellivision Entertainment, Countdown by Pressure Games, and Blinks by Move38 make up the line-up, while proceedings will be completed with a showcase of Blazer League by Chicken Waffle.

Blazer League, is a new multiplayer VR eSports game action packed with cyber-neon disk-flying combat. At CES, Chicken Waffle will be showcasing new Blazer League beta updates with eSports tournament features as well as debuting multiple, new unannounced games, XR educational experiences and useful multiplayer solutions for LBE management. 

“TechUp is looking forward to uncovering a smorgasbord of technology to mark our embarkation into the ’20s,” concluded Peter Jenkinson, founder of Toyology and co-founder of TechUp.

Contact or to find out how you can be part of TechUp’s global network of connected collaborators.


About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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