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Fisher-Price partners with TOWIE star Lydia Bright for new baby gear collection

Fisher-Price is kicking off the new year with the launch of its Terrazzo Pacific Pebbles baby gear collection, a new range developed in partnership with the former TOWIE star and celebrity mum to be Lydia Bright. 

The Terrazzo Baby Gear collection offers a new style of nursery essentials, with an ‘on trend print that will fit into any modern and contemporary home.’

The collection includes the Fisher-Price Infant-to-Toddler Rocker, which is a multi-use seat for play and soothing that grow with baby, the Fisher-Price Deluxe Infant-to-Toddler Rocker, a portable, multi-use seat that grows with baby, and the Fisher-Price Baby’s Bouncer which bounces along to baby’s natural movement and features calming vibrations at the touch of a button.

To launch the new collection, Fisher-Price has partnered with the The Only Way Is Essex and TV Personality star Lydia Bright to test out the product range and talk about creating the “perfect nursery” with an interior designer through a series of Instagram posts as she prepares for motherhood in designing her little one’s nursery. 

The partnership is part of a wider marketing campaign to support the new range, including digital and social activations.

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