Cartamundi on track for global growth with United States Playing Card Company acquisition

Cartamundi is getting in on the New Year’s acquisition action, having detailed the completion of its incorporation of The United States Playing Card Company.

The latest move from the Belgian playing card and game specialist is in line with its ongoing strategy to strengthen its role as a key player in the global entertainment industry. Cartamundi’s acquisition sees the Bicycle, Bee, Hoyle and Fournier brands join its portfolio.

“This is an exciting time for Cartamundi,” said Stefaan Merckx, CEO of Cartamundi. “The addition of USPC immediately allows us to take advantage of growing playing card sales in the US. USPC’s leading position in Spain is highly complementary with Cartamundi’s European footprint and fits perfectly in our plans for strategic growth.”

The acquisition arrives as Cartamundi celebrates its 50th anniversary this year, while the Fournier brand marks its 150th. On top of this, 2020 will see the Bicycle brand celebrates 135 years on the market.

“Our commitment to delighting consumers, cardists, magicians, and casino players with world-class quality remains our mission,” said Michael Slaughter, CEO of United States Playing Card Company.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

The Insights Family releases Future Forecast 2022 report

Kids, parents, and family market intelligence experts The Insights Family have launched their annual Future Forecast …