Tru Kids Brands partnered once again with the leading toy review site, TTPM and a whole host of of popular YouTubers to reveal the winners of the fifth annual People’s Play Awards.
In response to kids’ current love for watching their favourite YouTube stars, the two industry leaders decided to innovate this year’s awards presentation with the first toy awards show on YouTube, starring some of its hottest personalities.
The award show aired exclusively on the Toys”R”Us YouTube channel on Tuesday, December 17.
Hosted by TTPM’s CEO, Jim Silver and senior editor, Laurie Leahey, the show spotlighted the most popular family-friendly social media influencers to announce each of the award categories.
“In the age of YouTube channels immense popularity, we are showcasing the top toys for 2019 in a format they demand,” says Jim Silver, CEO TTPM. “The People’s Play Awards on YouTube is the entertainment event for families to watch together, not to mention the last chance to find out what your kids really want for the holidays.”
“This holiday season, we’re thrilled to have Toys R Us back as the trusted source for toys and play for families across America,” added Richard Barry, Tru Kids CEO.
“Bringing together an incredible roster of social media influencers to announce the awards is the perfect format for today’s kids and helps capture the excitement and fun of the winning toys.”
The People’s Play Awards was created by TTPM in 2014 to showcase the top toys chosen by toy fans heading into the holiday season. Now celebrating five years and in partnership with Toys R Us comes the first time any family awards show has aired exclusively on YouTube and with the partnership of such high-caliber family-entertainment influencers to celebrate the hottest toys for the holidays.
The show can be viewed now, below: