WildBrain Spark appoints Clare Bennett to head of paid media role

WildBrain Spark, the digital kids’ network and studio, has appointed Clare Bennett to the newly created role of head of paid media.

Bennett will now work with WildBrain Spark’s partners to maximise the effectiveness of their paid media across digital platforms, in addition to supporting the marketing and commercial teams in building WildBrain Spark’s own brands and IP.

Jon Gisby, WildBrain Spark’s MD, said: “Clare brings an abundance of experience in planning and delivering global paid media campaigns to build awareness and engagement with brands. We look forward to her working with our partners to meet their business goals and maximise the value of their content and IP.”

Bennett added: “WildBrain Spark has an amazing portfolio of commercial partners and I look forward to working closely with the team to maximise the potential of our partners’ brands through strategic and fully integrated paid media campaigns.”

Bennett has almost a decade of experience in the media industry and joins WildBrain Spark from Dentsu Aegis Network’s creative and media agency 360i Europe, where she held the position of Group Account Director.

During her tenure, she was the strategic lead for a portfolio of clients leveraging end to end solutions including branding, through to creative and paid media. Prior to that, Clare held roles at companies including Vizeum, iProspect and Netbooster UK.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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