Bandai UK names Kirsty Mackenzie new head of marketing

Bandai UK has appointed Kirsty Mackenzie to the role of head of marketing following her promotion from marketing manager only this year. Mackenzie joined the Bandai UK team in 2018, having previously held marketing positions within the toy industry for 13 years.

“Kirsty’s promotion is testament to her commitment and the impact she has made during a fundamental period of evolution for the company,” said Nic Aldridge, managing director, Bandai UK. 

“Kirsty has vast experience in strategising and implementing marketing campaigns and will be instrumental in heading up the department to drive growth and market share for all Bandai UK brands. These include huge initiatives for the likes of our extended Dragon Ball line, celebrations and comeback plans for retro ranges Tamagotchi and Harumika, and continued activity for recent successes such as Bananas, National Geographic, and Sea Monkeys to name but a few.”

Mackenzie, now head of marketing at Bandai UK, added: “It’s an exciting time to be part of the company.

“As we head in to 2020, our portfolio continues to grow with an assortment of own IPs and strong, global licenses, all of which I’m looking forward to developing and supporting with strategic marketing and tactical campaigns.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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