Home / Highlight / Skyrocket UK sees ‘steep growth trajectory’ for Blume Dolls as brand lands top ten NPD spot for November

Skyrocket UK sees ‘steep growth trajectory’ for Blume Dolls as brand lands top ten NPD spot for November

Skyrocket UK is reporting ‘a steep growth trajectory’ across the toy space for its recently launched Blume Dolls brand, crediting the line among those to have helped the business to make ‘an incredible impact on the UK toy market,’ this market.

The dolls, with over the top, squishy hair and mix and match outfits and accessories, have caught the attention of much of the national press, and has been hailed by the London Evening Standard as ‘taking unboxing mania to another level’, while The Sun has tipped it to be ‘one of the hottest collectables of the year.’

This audience interest, Skyrocket UK has gone on to suggest, has directly translated to a rapid growth trajectory and strong sales, with the brand now celebrating a Top Ten NPD position within the Play-set Dolls and Accessories category for the month of November. The brand also took a coveted place in the Toy Retailer Association’s 2019 Dream Toys ‘Top 12’.

Amy Saunders, general manager, Skyrocket Toys UK, said: “We’ve hardly had time to come up for air since launching earlier this year, so I’m over the moon we have already hit ninth position for November within the NPD Playset Dolls and Accessories category after trading only a few months.

“Not only have our products had such an exceptional reception from retailers, but consumers have shown an incredible reaction with Blume making it to the ‘must have’ and ‘top trending’ lists of many national retailers.

“Staying ahead of what works at retail whilst delivering against consumer trends and tastes is at the heart of our business, and with London Toy Fair almost upon us I look forward to unveiling our latest innovations – and of course, a host of new surprises, at the show.”

Demonstrated by Philip Schofield, who got hands-on with the dolls on ITV’s How to Spend it Well at Christmas, Blume also earned a sought-after spot on ITV’s This Morning’s Ultimate Gift Guide for children earlier this month.

Complementing the dolls as a seasonal hero line is the Blume ‘Secret Surprise Garden’. The jumbo-sized play-set not only guarantees a rare doll every time, but is packed full of 30 surprises, delivering extra play value and mix and match compatibility with the whole of the talked-about collection.

 Retailers looking to secure a meeting with the Skyrocket team at London Toy Fair should contact UK General Manager, Amy Saunders on amys@skyrockettoys.com

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