Little Tikes targets the blasters market with My First Mighty Blasters launch in the US

The Little Tikes brand has plotted its move to tackle the blasters category with the US launch of a new range of My First Mighty Blasters, the only line currently on the market that targets the three to five year audience.

The line-up features three new Mighty Blasters in Boom Blaster, Dual Blaster, and the Mighty Bow, each designed to encourage imaginative play in toddlers.

The My First Mighty Boom Blaster comes with three colourful power pods. Boom Blaster is easy to launch with a simple pull back trigger, while its front loading makes launching a breeze.

Next up, the Dual Blaster comes with four colourful power pods. The Dual Blaster can launch two pods at once. It’s easy to launch with simple pull back trigger and easy front loading.

The Mighty Bow completes the Blaster line-up with a Bow that doubles up as a crossbow when rotated.

Concluded this year’s My First Mighty Blaster range is the Power Pack. Each Power Pack comes with five colourful power pods and a Bandolier. The packs work with all Pocket Power Blasters. There is an assortment of three Power Packs.

That’s not all Little Tikes has up its sleeves this season, as the firm is also introducing its new My First Balance 2 Pedal Bike, aimed at kids aged two and upwards.

Marketed as the only balance bike that transitions into a regular bicycle without having to add or remove any pieces, the Balance 2 Pedal bike is for toddlers learning to ride their first bike.

It includes solid rims for added safety, an adjustable handle and seat for bike transition, patented telescoping cranks and articulating pedals fold out for the grow with me mode for that big milestone, and pedals that stay tucked under seat for ease of learning to balance.

Both the My First Mighty Blaster range and the My First Balance 2 Pedal Bike have launched to Walmart and Target in the US.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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