Trends UK has signed an agreement with The Copyrights Group to launch a range of electronic learning toys based on the pre-school TV series The Adventures of Paddington.
The educational toys will introduce young fans to early learning skills such as recognising colours, numbers, letters and early spelling. Items will begin to appear late 2020, with further products scheduled to follow into 2021.
“We are delighted to be developing learning items based on this lovable bear and his world,” said Lindsay Hardy, marketing director of Trends UK.
“The narrative of Paddington’s experiences with his family, friends and home will definitely appeal to pre-schoolers and parents, the TV series looks fantastic.”
Rachel Clarke, SVP licensing and retail UK at The Copyrights Group, added: “I am delighted that Trends are joining the Paddington Licensing program with their range of Electronic learning toys. We believe Paddington TV is a great new adventure for the brand and are pleased to be working with Trends to bring their fabulous Paddington TV lines to the UK market.”