Spin Master’s recently launched Hatchimals must be getting used to the spotlight by now, having hit a TV Hat trick this past week when it appeared on last Friday’s The Late Late Toy Show, Phillip Schofield’s How to Spend it Well at Christmas, and ITV’s This Morning.
Along with positive comments and showing off the toy’s fun features, the appearances also showcased the unique element of the toy, being the first Hatchimal that can be hatched repeatedly.
Hatchimals WOW’s USP is that once it is hatched, the interactive toy grows to a height of 32 inches, while the toy itself is a savvy hybrid of the llama and unicorn trend.
The Late Late Toy Show gave the toy over three minutes of airtime on Friday evening. Hatchimals WOW then had a starring role with Phil Schofield on his popular Christmas gift show on Tuesday evening, where the TV favourite got up close and personal with both Hatchimals WOW and a real life Llama. Finally, it even managed to capture the attention of This Morning’s Holly Willoughby throughout its own Christmas gift guide feature on Wednesday.
Brand manager, Ranjit Dhutti, commented: “We were very excited that Hatchimals WOW has been featured on these three flagship TV shows. Both features are testimony to the fun appeal and strong play value that Hatchimals WOW offers. We are delighted to see it receive this recognition and for our retailers to enjoy the benefit that these highly positive PR opportunities deliver.”
On ‘How to Spend it Well’, Hatchimals WOW was not the only Spin Master item featured. Owleez, Juno, Upriser Ducati and Monster Jam Mega Grave Digger also had a lot of airtime and positive comments from Schofiled and the show’s guest presenters.
Mega Grave Digger stole the RC segment being voted best RC Vehicle for Christmas.