The November/December issue of ToyNews is ready to read in print and online via your smart phone or smart device now.
In the spirit of the season, this month I’ve found myself subsumed within the magic of show business, diving into the magician’s hat for a look at a sector that’s undergone a ‘global renaissance’ this year.
It’s not just anecdotal evidence to the fact that magic tricks have seen an upsurge in sales this past 12 months. Our cover star of this November/December combined issue, Thames & Kosmos has told us it will expand its magic portfolio owing to the surprise demand for its offering, while Marvin’s Magic has seen sales increase 25 per cent over the last year.
It begs the question, what’s going on? Is this a by-product of the much-reported push-back against the onslaught of the digital age that has seen families lean on analog entertainment as a respite from all the pixels and wi-fi hotspots? Well, perhaps…
But it’s important to note what social platforms like YouTube or TikTok have done, and will continue to do, for toys and games, long into the future. An instant platform with the potential to showcase talent to the world’s stage, social media demands constant creativity of its users.
As more and more outlets like them emerge, I’ll wager we’re only just scratching the surface of what the YouTuber scene has in store. If it can continue to foster real creativity in its users (as SuperAwesome’s Dylan Collins promises us), it could make for an exciting few years.
Elsewhere in the magazine this month, we talk exclusively to Tonies, the creators of the award-winning storytelling Toniebox, take a deep dive into the YouTuber scene, the magic tricks sector, and take a look at the sustainability on offer at Toy Fair 2020.
This issue will also see the return of the ToyNews Retail Advisory Panel, as we talk to the high street experts about the plight of the UK’s retail landscape and ask, can we survive the age of online shopping?
On top of all of this, ToyNews offers its regular exclusives, including the industry’s boldest opinions, leading analytics and more.