Craft Buddy lays out ‘ambitious plans’ for toy industry in 2020 following bumper year

The UK arts and craft maker and distributor, Craft Buddy is ‘bucking the national trend,’ that has made for a tricky 2019 for many, citing a 95 per cent growth in sales throughout the year to date.

With an expanded focus in the toy industry and an increased presence at trade shows across Europe, Craft Buddy has managed to find itself on a pathway of growth.

Pioneered by its founding brothers Gary and Dino Wadhwani in 2011, Craft Buddy has become one of the UK’s fastest-growing Arts & Crafts companies.

Offering a range of products from DIY Arts including Crystal Art, Crafts and Hobby Kits to Cardmaking and Papercrafting, the firm credits its success to ‘having relentlessly adapted the business to maximise growth opportunities over the last eight years.’

Craft Buddy now exports to over 20 countries working with seven distributors, having appointed six new distribution partners this year.

Unsurprisingly, this increased global footprint has led to ambitious plans for 2020 as Craft Buddy looks to continue its course of growth, starting with a marathon of trade shows throughout January and February across Europe.

On top of this, and to keep up with demand, Craft Buddy has almost doubled its staff count throughout the year and is looking to further increase with vacancies for a marketing manager and e-commerce manager currently open.

Co-founder Gary Wadhwani, said: “On the back of a record year for us, we have set ourselves some ambitious goals for next year. Everyone is aware of the tough trading conditions, so we have worked hard to deliver winning product formats at the right price points to customers not only in the craft sector but now the toy market.

“We look forward to expanding our marketing efforts and showcasing our new Forever Flowerz collection and the expansion of our Crystal Art range at the upcoming trade shows including London Toy Fair.

“Extending our distribution to 20 countries, as well as almost doubling the size of our team, will help us to achieve our ambitious plans for 2020 as we move into the next stage of the company’s life and look to expand on our current national and international footprint.”

Craft Buddy is also set to open a new warehouse in January 2020 to home its expanded product ranges and capitalise on a successful time period for them and ensure stock levels are able to meet customer orders.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Moonbug appoints Just Play as global master toy licensee for Little Baby Bum and other hit properties

Moonbug Entertainment has named Just Play as its global master toy licensee for several of …