Toy manufacturers and industry PR companies watched on with baited breath when ITV aired its annual How to spend it well at Christmas with Phillip Shofield this week, as they waited to discover just what products would be put front and centre of the series’ toy extravaganza.
In what has fast become somewhat of a UK tradition now, Schofield reeled through the breadth of the industry, from stocking fillers to big ticket items, all to highlight the products most likely to be topping children’s lists this year.
The nation’s treasure was joined by familiar faces including Leicester City striker Jamie Vardy and wife Rebekah who along with five other families tested the latest board games that are all up against the clock.
Bank Attack, the new cooperative family game from Ideal Games was deemed the most popular by all six families and was commended for being a team game that all the family could enjoy. At the end of the show, Schofield rated Bank Attack in his own top three must-have toys for Christmas.
Schofield commented: “We have road-tested, rated and reviewed the very latest products hoping for a place under your tree, to reveal our very best picks for your hard-earned cash this Christmas.
“The Bank Attack game the families loved and it was good value too and I love the idea of a game that you have to work together to win.”
Lynette Norris, marketing manager at John Adams Leisure, distributors of the game, said: “We’re so pleased to see Bank Attack prove popular with every family who tested it on the show, and to have Phillip choose it as one of his top three toys overall is the icing on the cake.
“The game has already been well-received at retail and we know that this exposure has already boosted sales even further, so we’re excited that so many families will be breaking the bank this Christmas, in a good way.”
Bank Attack is the fast-moving, vault-raiding, cooperative game for all the family that’s already topped Christmas wish lists this year.
To play, participants pick a role in the group – Hacker, Money Man, Look Out, Explosives Expert – and work together as a team to crack the vault and release the gold hidden inside. Bank Attack (SRP £24.99) is for two to four players aged seven and upwards.