MGA Entertainment takes unboxing up a gear with Na! Na! Na! Surprise

MGA Entertainment has detailed its latest launch to take on the collectables space, combining its hit lines LOL Surprise and Rainbow Surprise to introduce the new Na! Na! Na! Surprise.

Not content with pioneering in the unboxing trend as it is, MGA has stepped up its game as new line aims to take the experience to the next level. To unbox, kids must pop multiple balloons to reveal a collectable clip-on pom, with a soft fashion doll inside.

They must then pop another balloon to unbox a confetti surprise and another to unbox an outfit and shoes.

Na! Na! Na! Surprise features an assortment of six characters – including Minna Moody, DJ Cuddles, Britney Sparkles, Sarah Snuggles, Aubrey Heart, and Roxie Foxy – an array of animal poms, and fashions for the dolls to wear.

The doll is the first-ever soft, articulated fashion doll with a printed face and fashion details, and each plush has an information tag that has the doll’s birthday and bio.

Aimed at kids aged seven and upwards, Na! Na! Na! Surprise 2-in-1 Plush retails at $19.99 and has launched to Target, Walmart, and Amazon in the US.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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