MGA Entertainment has detailed its latest launch to take on the collectables space, combining its hit lines LOL Surprise and Rainbow Surprise to introduce the new Na! Na! Na! Surprise.
Not content with pioneering in the unboxing trend as it is, MGA has stepped up its game as new line aims to take the experience to the next level. To unbox, kids must pop multiple balloons to reveal a collectable clip-on pom, with a soft fashion doll inside.
They must then pop another balloon to unbox a confetti surprise and another to unbox an outfit and shoes.
Na! Na! Na! Surprise features an assortment of six characters – including Minna Moody, DJ Cuddles, Britney Sparkles, Sarah Snuggles, Aubrey Heart, and Roxie Foxy – an array of animal poms, and fashions for the dolls to wear.
The doll is the first-ever soft, articulated fashion doll with a printed face and fashion details, and each plush has an information tag that has the doll’s birthday and bio.
Aimed at kids aged seven and upwards, Na! Na! Na! Surprise 2-in-1 Plush retails at $19.99 and has launched to Target, Walmart, and Amazon in the US.