SweetDreamers celebrates Ewan the Dream Sheep success at Mother & Baby Awards

SweetDreamers, the baby and toddler toy specialist, is celebrating the recent success of its popular Ewan the Dream Sheep at this year’s Mother & Baby Awards.

The sleeping aid took home Gold for Best Baby Toy at the awards ceremony, organised to highlight the best brands in the baby and toddler space. It emerged the winner in the category following rigorous testing by a team of parents.

Commenting on the recent award win, Lynda Harding, founder of SweetDreamers and mum of six said: “We are thrilled Ewan Deluxe has been crowned winner of the Best Baby Toy category. Mother & Baby magazine is an established and trusted resource for parents across the world, so it is a real honour to win.

“I created Ewan following numerous sleepless nights after the birth of my sixth child. To know that I am helping parents across the globe is an amazing feeling and to gain this recognition from Mother & Baby is just fantastic.”

Ewan Deluxe is a clever cuddly sheep that mimics the comfort of the womb with a soft pink glow and selection of soothing pink and white noise, including an actual recording of a heartbeat and womb, to lull newborns and toddlers into a peaceful sleep.

Ewan Deluxe also features an intelligent MoonMode smartCRY sensor, which is cleverly designed to automatically activate when baby stirs in the night, helping to resettle them.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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