Generation Media descended upon Leicester Square’s Vue cinema in full force this week to host KidsCon 2019, an event that raised over £2,500 for The Toy Trust.
The morning was designed to appeal to the audience of marketing professionals from across a host of industry’s, looking to communicate effectively with Children through a multi-screen strategy, from mobile to cinema and everything in between.
It was Generation Media’s CEO Dean Weller who kicked off proceedings with a provocative quote ‘when the winds of change blow, some people build walls and others build windmills,’ for the event’s attendees to muse upon.
The day – taking place on November 28th – continued with a series of bitesize presentations into kid’s media consumption from a number of standpoints, but with one very strong message – simply that while everything changes, nothing changes.
Generation Media’s own Lauren Coombs and Jonathon Chambers embarked on how TV isn’t dead, it’s just having babies.
Giraffe Insights’ Maxine Fox, Sadie Buckingham and Jon Norris then followed up with the latest
data from their proprietary “Kids and The Screen” research and premiered “Little Voices: Big Impact”.
The first half was rounded up with a panel of influencers who answered audience questions about their content, where is the best to post, the Tik Tok phenomenon and how to best use content across the social channels.
The second half of the morning featured Clive Green from Generation Media, discussing the ‘new’
consumer path to purchase. Paul Nunn from Super Awesome shared his experience from the
world of apps, while Stephen Woodford from the Advertising Association and Rachel Barber-Mack from Media Smart talked about trust and education in advertising.
Alex Taylor-Smith from Generation Media presented the similarities and nuances across the Globe
and Loveday Weller, Generation Media showcased the company’s work in the Content and Distribution space.
The morning was wrapped up by Antonio Garcia and Michael Pollard from DCM who shared the exciting family release line up for 2020.
Generation media would like to extend a big thank you to all the attendees, contributors,
partners and supporters of the event. The company raised over £2,500 in admission sales for BTHA Toy Trust and have set the bar high for next years event.