Zimpli Kids launches first bath toy collectables as it ‘turns bath time into sensory activity for kids’

Zimpli Kids has become quite the fixture of bath time fun since it launched onto the scene with its Gelli Baff and Slime Baff brands. Now, the firm has taken its alignment with the daily ritual one step further, with the launch of its first collectable bath toy.

Bath time is a regular part of a child’s routine, states the company, so why rush it? Instead, it is urging consumers and families to ‘turn it into a fun sensory activity with Gelli Baff and Slime Baff.’

Zimpli Kids has now created Mermaid Treasure Chests in Aqua Slime Baff and Glitter Purple Gelli Baff, delivered in a box shaped as a treasure chest, which includes two mystery underwater figures. The nw line features a total of 10 mystery figures to collect.

The Glitter Gelli Baff Treasure Chest is made with Cosmetic Bio-glitter, just like the rest of Zimpli’s Glitter product lines.

Zimpli Kids’ head of marketing, Jessica Coy, said: “Children are amazed by the magic of Gelli Baff and Slime Baff, watching the water transform and change colour before their eyes. The collectability is a great addition to this especially using fantasy figures like mermaids which is perfect for bath time imaginative play.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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