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Ravensburger targets podcast advertising in major marketing push for kNOW!

For the first time in its history, Ravensburger is targeting exposure through some of the UK’s leading podcasts, as part of the roll-out of a major marketing campaign for its newest board game, kNOW!

Among the line-up is the hit podcast Off Menu, featuring Ed Gamble and James Acaster, who will put kNOW! top of mind for listeners through a presenter read campaign.

Ravensburger’s Katy Fletcher, said: “Off Menu was a perfect fit for us. Not only is it one of the best rating podcasts in the UK and tracking well against our target audience – but the subject matter of food and dinner parties is a great match too. A good game is a perfect companion for a dinner party and kNOW! certainly fits the bill.

“We’ve really looked outside the box with our kNOW! campaign, if you’ll pardon the pun. The game, being the first to be powered by the Google Assistant, brings something fresh and exciting to the games aisle. It seemed natural to devise a marketing campaign that looked to connect with our audience in new ways also. We are taking our message to the digital world in a big way, as well as reaching out to a captive audience through major radio outlets too.”

Powered by the Google Assistant, kNOW! offers an always up-to-date game play experience. With a number of mini themed challenges within the game, players can ask the Google assistant for the most up-to-date information to see who wins each round.

New content will be added regularly for free so players can enjoy updated themes tying in with current affairs. Ravensburger’s broadcast and digital campaign is complemented by an extensive programme of event and demo activity, PR and print.

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