Flair’s heritage brands recognised among autumn toy awards winners

Flair is celebrating a raft of recognition for the company’s heritage brands in this year’s autumn toy awards announcements.

Demonstrating how one of the world’s timeless classic can be adapted to the modern era, Plasticine took top billing in the Creative Play Awards with the Plasticine Movie Maker winning the Painting, Colouring and Modelling category eight to 11 years.

Stickle Bricks, celebrating 50 years this year, was also a winner in the recently announced UKMums.tv Mums Choice Awards which are voted for by parents and child-carers. The Classic Stickle Bricks Fun Tub was presented the Gold Award in the Construction Toys category for being a “fantastic toy for all the family”.

The two top awards followed an Arts & Crafts bronze for The Original Spirograph Deluxe Set in the Made for Mums Awards announced in October, where it was found to be the best product for learning potential.

Emmanuelle Cadet, Flair’s head of marketing, commented: “We are extremely proud to have such well known and trusted brands in our portfolio. This year’s awards success is testament to their timeless play appeal that is as relevant today as it was when they were first launched.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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