Spielwarenmesse is once again making room for more than 3,000 booksellers to descend upon its annual Nuremberg toy fair, staging its Toys meets Books special zone for the third year running.
When the fair opens its doors from January 29 to February 2 2020, the improved special area will present various theme worlds while introducing booksellers to the potential of toys at its tried-and-trusted location.
Meanwhile, the Toys meets Books talks have been extended and will take place from Wednesday to Saturday.
Exhibitors at the Spielwarenmesse have the opportunity to present their non-book ranges in a high-exposure second location in the central foyer of Entrance Mitte.
Christian Ulrich, director of marketing, explained: “Books and toys are cultural assets that complement each other perfectly at retail.”
The 200m² special area gives valuable pointers to booksellers wanting to extend their basic range meaningfully and profitably. The focus will therefore be on products and on-trend items that are of particular relevance to the book trade. The “Underwater” and “Crime” features exemplify ways of presenting products in their best light.
Alongside product and POS recommendations, Toys meet Books will also offer opportunities to engage with colleagues and speakers. From Wednesday to Saturday, a daily programme of talks tailored specifically to the needs of booksellers will run from 10 am to 4 pm.
Market researcher, Axel Dammler (Iconkids & Youth International Research) will explain how the toy market works, while Markus Fels, consultant and former purchasing manager for a book wholesaler, will discuss how booksellers can tap into complementary product ranges.
The partnerships with the Frankfurt Book Fair and book industry association Börsenverein des Deutschen Buchhandels will continue as before. Reputed German-language trade magazine “börsenblatt” (MVB) will remain the media partner for this event.
Christian Ulrich concluded: “The expertise offered by Toys meet Books provides book retailers with valuable tips for a successful non-book product range and the opportunity to generate important additional sales.”