‘Dozens of toy companies’ join the Toy Foundation to bring play to at-risk kids in the US

LEGO, Thames & Kosmos, TOMY, and Schylling are among the round up of dozens of toy companies to have participated in a special Play Your Part event hosted by The Toy Foundation for 250 at-risk children in the US this week.

By donating toys, sponsoring activities, or sending company volunteers to hand out hundreds of toys to all of the children in attendance, it was a great show of the toy industry’s compassion for children that took place at IBEW in Dorchester, MA.

Hosted by The Toy Foundation, the philanthropic arm of the North American toy industry, the Play Your Part event was run in partnership with Boys and Girls Clubs of Dorchester to bring the magic of play to at-risk children.

Activities included “x-ray” vision games and photos with Spider-Man, Wonder Woman, Thor, and Black Panther, while thousands of additional kids in need throughout the Boston area will receive gift bags from the event throughout the holiday season and beyond, helping them celebrate birthdays, special occasions, ceremonies, and more.

Nearly 7,000 toys provided for this cause – from action figures and dolls to board games, craft kits, puzzles, sports toys, and more –  were donated by manufacturers, retailers, and distributors to The Toy Foundation’s Toy Bank.

“It’s heart-warming to see members of the toy community roll up their sleeves and band together to help children in need – especially as the holidays draw near,” said Jean Butler, executive director of The Toy Foundation.

“From inspiring and fun-filled activities, to the thrill of unwrapping a brand-new toy to call their own, these children were given the opportunity to have fun and just be kids despite the struggles they endure each day. We are so thankful to all of the volunteers and companies that helped make this event a great success.”

“BGCD would like to thank all of the ‘superheroes’ who made this year’s Play Your Part event possible,” said Mary Kinsella, vice president of education at Boys & Girls Clubs of Dorchester. “Thanks to the generosity of local toy industry volunteers, more than 250 deserving kids from BGCD received an extra boost of joy as we kicked off the holiday season. In addition to having the opportunity to engage and try out some of the very best educational toys and games, the volunteers involved worked hard to make the kids feel like the superheroes they truly are.”

Children got into the spirit by donning superhero capes for the event, donated by Rubie’s Costume Company, Inc.

“Rubie’s was honoured to be part of The Toy Foundation’s important work and excited to make a difference by donating to these beautiful kids,” said Howard Beige, executive vice president of Rubie’s Costume Company, Inc.

Play Your Part – Boston is the latest in a series of events hosted by The Toy Foundation in partnership with children’s charitable organisations that are the touchpoint to underserved kids in their local areas.

Earlier this year, Play Your Part exemplified the true generosity of the toy community with events held in Chicago, Los Angeles, and Fort Lauderdale, FL. More than 40,000 children in need were impacted by Play Your Part in 2019 alone.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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