The UK girl band, Four of Diamonds delighted thousands of Christmas shoppers with a surprise Covent Garden performance over the weekend, part of the latest campaign from the leading toy brand, LOL Surprise.
LOL Surprise and Four of Diamonds super fans were then treated to an afterparty experience for competition winners and VIPs to celebrate the launch of the Winter Disco toy range.
Both members of the public and invited guests had the opportunity to stop by and watch the performance from Four of Diamonds – the first girl band signed to Virgin EMI Records since the Spice Girls, with a fully branded L.O.L. stage.
Shoppers also enjoyed LOL glitter makeovers and taking selfies with the giant OMG Wardrobe for a chance to win an LOL Surprise! Amazing Surprise.
The afterparty proved to be a star-studded occasion filled with celebrities and influencers attending with their families including former TOWIE star Dan Osborne with his children Teddy, aged five, Ella, aged four, and Mia, aged one.
Osborne was seen posing for photos in the L.O.L. Surprise! interactive photo booth and watching on as Ella and Mia got glitter makeovers before meeting the band.
Also joining the magical wintery fun was the UK’s biggest Instagram-famous children, including: Coco Cousin-Brown, currently starring in Big The Musical on London’s West End and who did a live unboxing of the LOL Surprise! Amazing Surprise for fans.
30 lucky Smyths Toys Superstores competition winners were also welcomed to the performance and afterparty, enjoying exciting activity including meet and greets with Four of Diamonds, the live unboxing of the Amazing Surprise by influencer Coco Cousin-Brown, makeovers, and an interactive photo booth.
The event follows LOL Surprise!’s recent listing in the DreamToys selection for its 2-in-1 Glamper, marking the third consecutive year LOL Surprise has made an appearance.
The full Winter Disco range includes the LOL Surprise! Amazing Surprise with more than 70 surprises to discover, LOL Surprise! Glitter Globe dolls, Fluffy Pets, Lils dolls, LOL Surprise! OMG dolls, including a Collector doll – all with fierce winter fashions and fabulous personalities.
Each collectable combines L.O.L. Surprise’s iconic layers of unboxing, packaging that transforms into winter-themed play-sets, and stylish accessories.