Pioneer Europe readies for Disney Frozen II UK release with balloon and party ranges

In anticipation of the release of the Disney film, Frozen 2 – opening in UK cinemas this Friday, November 22 – Pioneer Europe has launched a new range of licensed balloons and party products.

The new Qualatex and Pioneer Party ranges feature Elsa, Anna, Kristoff and Olaf on magical balloon designs and best-selling tableware items.

From Qualatex comes the clear 22” single Disney Frozen 2 Bubble Balloon which is said to make a perfect centrepiece for all celebrations. As well as décor uses, Qualatex Bubble Balloons stay inflated for weeks, enhancing them as gifting items.

The range of balloons also includes 11” Frozen 2 printed latex balloons in assorted complementary colours, and available in 25 count or six count retail bags.

Frozen 2 parties are sure to be the most requested theme this season and the new Pioneer Party tableware range offers a one-stop-shop to create a magical, themed Frozen 2 event. Plates, cups and napkins are available in compostable or standard variants, and the collection also offers Paper Drinking Straws, Party Bags, a Birthday Banner, a Triangle Flag Banner and a Table Cover.

Julie Dommett, head of marketing, Pioneer Europe, said: “Disney Frozen continues to be one of our most popular ranges, even six years after the film was originally released. Early indications are that Frozen 2 will be very well received by consumers: the teaser trailer was viewed over 116 million times in the first 24 hours following release and consumer interest in this new product range has already been high. We therefore urge buyers to place their orders now to maximise sales opportunities.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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