The Dublin-based outdoor toy company, Neon, has bolstered its scooter portfolio with the introduction of Neon Ghost, a new light-up scooter featuring controllable and customisable lighting.
Launched to Walmart, the new line has reportedly been met with a strong, positive response from parents and kids.
“We wanted to give kids something that they could switch and change however they liked, really making it their own,'” said the company’s VP and commercial director, Padraig Bracken.
“Kids who love to create their own cars and characters in video games can now customise their own ride in real life, mix and matching with their friends.”
The new scooter allows kids to set its lights to constantly change between colours in various speeds or keep to one for as long as they want. In total they can choose between 10 colours that can be set in three different modes, all thanks to the dynamic lights technology unique to the Neon scooter.
The new launch is joined by the Neon Eclipse, a stunt scooter for beginners on the stunt scene.
“Many kids want to start trying their hand at stunt tricks, but parents might not want to spend a big amount of money on a new stunt scooter just yet,” said Bracken. “We saw a big gap in the market for affordable trick scooters for those kids, which is why we are introducing the Eclipse.”
The scooter boasts a 360° handlebar and 100mm PU durable wheels specially made to support all the twists and impacts needed for tricks.
Neon will be participating in the 17th annual Chicago Toy and Game Fair beginning November 23, where they will introduce the Neon Ghost to the public. Visitors will be able to ride the new scooters and well as being able to participate in a giveaway competition.
Both scooters are aimed at kids over five years old and are available at Walmart.