The pre-school specialist, Halilit has just gone live with its pre-Christmas social media campaign, a collaborative effort put together with BlogOn in a mission to find the #awfactor.
Joining forces with top parenting bloggers and with a twitter party running on Saturday, November 16 at 6pm, just before X Factor: Celebrity, Halilit’s new video campaign will showcase cute toddler performers using the Halilit Music Toddler Orchestra.
The accompanying message will highlight the joy of making music and celebrating how youngsters love music and dance. All material is focusing on this weekend for maximum impact.
The chosen Bloggers have an instant reach of over 378,000 before any content is shared across all social media channels.
Judith Stark , MD of Halilit said: “We’ve really enjoyed creating this campaign as you can imagine, huge thanks to all the bloggers who are getting involved. I think the video captures the versatility of the product and the creativity of the players.
“It’s a great way to raise awareness of the brand before Christmas and to spread a little Christmas cheer, we hope it makes you smile.”