Halilit to launch pre-Christmas marketing campaign with BlogOn and top parenting bloggers

The pre-school specialist, Halilit has just gone live with its pre-Christmas social media campaign, a collaborative effort put together with BlogOn in a mission to find the #awfactor.

Joining forces with top parenting bloggers and with a twitter party running on Saturday, November 16 at 6pm, just before X Factor: Celebrity, Halilit’s new video campaign will showcase cute toddler performers using the Halilit Music Toddler Orchestra.

The accompanying message will highlight the joy of making music and celebrating how youngsters love music and dance. All  material is focusing on this weekend for maximum impact.

The chosen Bloggers have an instant reach of over 378,000 before any content is shared across all social media channels.

Judith Stark , MD of Halilit said: “We’ve really enjoyed creating this campaign as you can imagine, huge thanks to all the bloggers who are getting involved. I think the video captures the versatility of the product and the creativity of the players.

“It’s a great way to raise awareness of the brand before Christmas and to spread a little Christmas cheer, we hope it makes you smile.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

World Book Day | Words’ worth: Rubie’s on the importance of inspiring the nation’s young readers

It didn’t take a global pandemic to facilitate the manner of changes to have taken …