Pressure Games looks to tackle mental and physical agility with new tech toy crowdfunding campaign

A toy company looking to push the boundaries of technology in creative and active play, has launched a new crowdfunding campaign as it looks for investment to bring its first product, Countdown – a retro inspired electronic puzzle game – to market.

Pressure Games has embarked on a mission to develop toys that use light technology for social, active, and creative play through a toy line that can be played with indoors and out. Countdown is the first award-winning toy in the range and is all about beating the clock by solving electronic puzzles.

Right out of the box Countdown has over 12 different retro inspired reflex, logic and movement puzzles to keep kids and families challenged with more ways to play for everyone. Countdown is designed for a retro feel but uses with the latest technology. Players can go to the Countdown app to download the latest games and updates for constantly evolving puzzle play.

Problem-solving, critical thinking and creativity were recently listed by The World Economic Forum as the top three skills that children need for success. While according to the CDC nearly one in five school age children and young people (six to 19 years) in the US suffer from obesity.

Countdown aims to get kids both physically and mentally active through its gameplay. Pressure Games launched a Wefunder crowd equity campaign on November 12 to raise the capital to bring their first toy to market in 2020.

Pressure Games is a public benefit corporation with the social mission of promoting healthy play for children. Now at its one year anniversary Pressure Games has partnered with the local Boy & Girls Clubs for Countdown play sessions.

“After months of developing this product to watch a group of 15 kids running around, playing together and begging ‘can we play again?’ is so amazing to see,” said Elizabeth Hughes, the company’s co-founder and chief product officer.

By launching a crowd-equity campaign, anyone can invest in this innovative startup. Crowd-equity was legalised by Congress in 2016 and provides a way for everyday Americans to support growing companies by investing as little as $100.

Before 2016, startups could only obtain funding from the ultra-wealthy. Pressure Games is excited to offer this opportunity to those that believe in the benefits of social, active development for kids.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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