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Parents and gift givers today received the clearest indication of what toys will be the most sought-after this Christmas following the release of the Toy Retailers Association’s DreamToys list.
Compiled by leading retailers and toy experts, and independent of toy makers, the DreamToys list is the most authoritative predictive list published for toys.
“The 2019 DreamToys list captures all the excitement and fun of Christmas,” said Gary Grant, chair of the DreamToys selection committee. “It’s never been more important to give children opportunities to play and learn and this year’s selection shows the many, many ways they can play together, alone, and in innovative new ways.”
This year’s DreamToys full-list is notable for the number of licensed toys included, from the Fortnite Battle Royale Collection Battle Bus and the Harry Potter Invisibility Cloak to Star Wars Yoda from LEGO and Frozen 2 Magic Ice Walker.
Frederique Tutt, global analyst for The NPD Group’s toy division, said: “In 2019 so far we’ve seen licences drive toy sales, particularly Fortnite and movies, and to date they account for 23 per cent of the market overall. We’re expecting more of this to the end of the year with some massive franchises due for release, including Star Wars and Frozen.
“Kids’ love for “surprise” and “reveal” toys shows that this trend has staying power, with LOL Surprise! still the number one collectable year to date, the second year in a row. Established perennial brands like Barbie and Peppa Pig too are expected to continue on their growth trajectory this Christmas as manufacturers keep reinventing their most precious assets to make sure they stay relevant for today’s kids.”
The list has been broken down into eight categories and from these the 12 Top Toys are selected.
The eight categories are:
Movie Magic
| *Frozen 2 ‘Into the Unknown’ Elsa Doll | Jakks Pacific | £39.99 RRP |
| Frozen 2 Fold + Go Arendelle Castle | Hasbro | £49.99 RRP |
| Frozen 2 Magic Ice Walker | Flair Leisure Products | £29.99 RRP |
| Frozen 2 Singing Assortment | Hasbro | £19.99 RRP |
| Harry Potter Invisibility Cloak | Wow! Stuff | £59.99 RRP |
| *Harry Potter Knight Bus | Lego | £34.99 RRP |
| How to Train Your Dragon Hatching Dragon | Spin Master Toys | £59.99 RRP |
| Marvel Avengers Infinity Gauntlet Electronic Fist | Hasbro | £20.99 RRP |
| Marvel Avengers War Machine Buster | Lego | £29.99 RRP |
| Marvel Superhero Adventures Mega Mighties | Hasbro | £9.99 RRP |
| Mr Potato Head Movin’ Lips | Hasbro | £22.99 RRP |
| Pop! Star Wars D-O | Funko | £10.99 RRP |
| Star Wars Yoda | Lego | £89.99 RRP |
| *Toy Story 4 True Talkers | Mattel | £17.99 RRP |
| Toy Story 4 Ultimate Walking Buzz Lightyear | Mattel | £34.99 RRP |
Curious Creatures
| Baby Shark Song Puppet | Jazwares | £19.99 RRP |
| Barbie Magic Lights Unicorn and Doll | Mattel | £54.99 RRP |
| Fisher-Price Smooth Moves Sloth | Mattel | £34.99 RRP |
| FurReal Cubby – The Curious Bear | Hasbro | £79.99 RRP |
| Little Live Pets Rainglow Unicorn Vet Kit | Character Options | £69.99 RRP |
| *Owleez | Spin Master Toys | £49.99 RRP |
| Pets Alive Boppi the Booty Shakin Llama | Zuru | £24.99 RRP |
| Scruff-a-Luvs Real Rescue Electronic Pet | Moose Toys | £39.99 RRP |
| Twisty Petz Unicorn Family Pack | Spin Master Toys | £16.99 RRP |
| Wraptiles | Character Options | £16.99 RRP |
Fam Fun
| Bank Attack | John Adams Leisure | £24.99 RRP |
| Boomtrix Multiball | Vivid Toy Group | £29.99 RRP |
| Dobble Harry Potter | Asmodee | £14.99 RRP |
| Monopoly Voice Banking | Hasbro | £29.99 RRP |
| Pictionary Air | Mattel | £19.99 RRP |
| Puff Ball | Drumond Park/Tomy | £24.99 RRP |
| Rubik’s Cube | John Adams Leisure | £12.99 RRP |
Trains, Planes & Automobiles
| *Barbie Dreamplane Playset | Mattel | £79.99 RRP |
| Deep Space Rocket and Launch Control | Lego | £89.99 RRP |
| Duplo Submarine Adventure | Lego | £17.99 RRP |
| Friends Rescue Mission Boat | Lego | £84.99 RRP |
| Hot Wheels Colossal Crash | Mattel | £89.99 RRP |
| Imaginext DC Super Friends Transforming Batmobile | Mattel | £99.99 RRP |
| *L.O.L. Surprise! 2-in-1 Glamper | MGA Entertainment | £99.99 RRP |
| Monster Jam Monster Dirt Arena | Spin Master Toys | £29.99 RRP |
| Technic Land Rover Defender | Lego | £159.99 RRP |
Back to Preschool
| LeapFrog Smart Sizzling BBQ Grill | LeapFrog Toys | £49.99 RRP |
| Learn & Dance Dino | VTech Electronics | £39.99 RRP |
| *PAW Patrol Mighty Pups Super PAWs Mighty Jet Command Centre | Spin Master Toys | £59.99 RRP |
| PAW Patrol True Metal Launch’N Haul PAW Patroller | Spin Master Toys | £39.99 RRP |
| Peppa Pig Peppa’s Big Red Car | Character Options | £24.99 RRP |
| *Peppa Pig Peppa’s Stage Playset | Character Options | £39.99 RRP |
| Thomas & Friends TrackMaster Cave Collapse Set | Mattel | £59.99 RRP |
| Toot-Toot Drivers Train Set | VTech Electronics | £49.99 RRP |
The Big Reveal
| *Blume Dolls | Skyrocket | £9.99 RRP |
| Capsule Chix Capsule Chix Ultimix 4-Pack | Moose Toys | £49.99 RRP |
| Hairdorables HairDUDEables | Flair Leisure Products | £27.99 RRP |
| Hatchimals Pixies | Spin Master Toys | £7.99 RRP |
| Rainbocorns Sequin Surprise – The Ultimate Surprise Egg | Zuru | £24.99 RRP |
| Ryan’s World Mystery Adventure Playset | Vivid Toy Group | £49.99 RRP |
| *Ryan’s World Super Surprise Safe | Flair Leisure Products | £44.99 RRP |
| Smashers Epic Dino Egg | Zuru | £24.99 RRP |
Let’s Get Busy
| Bakugan Starter Pack | Spin Master Toys | £19.99 RRP |
| Cool Maker Go Glam Nail Studio | Spin Master Toys | £24.99 RRP |
| Fortnite Battle Royale Collection Battle Bus | Moose Toys | £39.99 RRP |
| Fortnite Squad Mode 4-Figure Pack | Jazwares | £34.99 RRP |
| Heroes of Goo Jit Zu Versus Pack | Character Options | £19.99 RRP |
| *Nerf Elite Fortnite SP-L | Hasbro | £19.99 RRP |
| Play-Doh Kitchen Creations Stamp & Top Pizza | Hasbro | £19.99 RRP |
My Best Friend
| Ballerina Dreamer Dancing Ballerina | Character Options | £49.99 RRP |
| Barbie Fashionistas Doll With Wheelchair | Mattel | £16.99 RRP |
| Elli Smiles | Zapf Creations | £79.99 RRP |
| Kindi Kids Snack Time Friends | Moose Toys | £24.99 RRP |
| L.O.L. Surprise! O.M.G. Fashion Doll | MGA Entertainment | £29.99 RRP |
| Moon and Me – Goodnight Pepi Nana | Hasbro | £22.99 RRP |
| Pokémon Power Action Pikachu | Character Options | £29.99 RRP |
| *Rizmo | Tomy | £59.99 RRP |
| Sylvanian Families Sweet Raspberry Home | Epoch Making Toys | £19.99 RRP |
