Hot Wheels, Barbie, Ricky Zoom and Our Generation were the order of the moment when Spacetoon revealed its portfolio of partner brands at this year’s Riyadh Toy Festival in Saudi Arabia.
Spacetoon specialises in developing children’s entertainment for the Saudi Arabian market. It was at the Riyadh Toy Festival this year that the firm revealed a raft of 13 toy brands, including Maisto, Lil Woodzeez, Intex, Clementoni and Silverlit to attendees.
International and Arab influencers introduced these new products in exclusive shows at Riyadh Toy Festival through unboxing live shows. In addition, over 500 toys were unveiled for the first time in Saudi Arabia before launching in the local market.
Speaking about Riyadh Toy Festival, Fayez Al Sabbagh, the president of Spacetoon, stated: “We are so proud to see our partners gathering in one place and presenting such a new experience full of joy and happiness.
“The strategic relationship with Spacetoon and the faith in the Saudi market growth are the reasons why the international toy companies were interested in announcing their latest products.”
Alongside its role of bringing the biggest toys companies to the KSA, Spacetoon was in charge of designing and creating an entertaining environment that meets the expectations of kids’ and their families. The eight day festival had more than 40 branded activity-corners, and covered over five different major zones that were set for children and their families across 20,000 square meters.
Riyadh Toy Festival held many entertainment options such as shopping and attending more than 10 international performances. There were also various challenges, competitions and valuable prizes to raise the spirit of enthusiasm among the audience.
The event had also received a recognition from public figures in Saudi Arabia including Turki Alshikh, the chairman of General Authority for Entertainment, who had shared a number of retweets on his official Twitter account supporting Riyadh Toy Festival.