The Toy Association has revealed the 114 toy and game finalists for the prestigious 2020 Toy of the Year (TOTY) Awards.
Known as the “Oscars of the toy industry”, the TOTY Awards program recognises the top playthings on the market – from STEAM and innovative toys to dolls, action figures, creative toys. The programme is a vital fundraiser for The Toy Foundation, which delivers toys to millions of children in need each year.
Between now and January 5, 2020 play-lovers of all ages can visit www.ToyAwards.org to vote for their favourite toys in each of the 16 categories, browse toys, download shopping lists for the holidays, and enter for a chance to win one of 16 toy prize packages.
“From an extraordinary field of nominees carefully reviewed by expert judges, this year’s TOTY finalists truly represent our members’ ability to bring fun, laughter, discovery, and learning to kids across America and around the world,” said Steve Pasierb, president and CEO of The Toy Association.
“We are proud to unveil these playthings in advance of the holiday season and celebrate the toy community’s enduring ability to inspire generations of play. Everyone is encouraged to cast their votes at ToyAwards.org and help decide the winners.”
Winners in each category, as well as the coveted overall Toy of the Year winner and the People’s Choice winner (based solely on consumer votes), will be announced at the TOTY Awards gala on Friday, February 21, 2020 at the Ziegfeld Ballroom in New York City.
2020 TOTY FINALISTS
ACTION FIGURE OF THE YEAR
Bakugan Dragonoid Maximus Transforming Figure by Spin Master
Disney Pixar Toy Story Basic Figures by Mattel, Inc.
Heroes of Goo Jit Zu by Moose Toys
Jurassic World Destroy ‘N Devour Indominus Rex by Mattel, Inc.
Marvel Legends Series by Hasbro, Inc.
My Hero Academia Katsuki Bakugo Action Figure by McFarlane Toys
Power Rangers Beast Morphers Beast-X Ultrazord Figure by Hasbro, Inc.
COLLECTIBLE OF THE YEAR
Blume by Skyrocket Toys
Hairdorables Dolls Series 3 by Just Play
L.O.L. Surprise! Winter Disco Series by MGA Entertainment
Lucky Fortune by WowWee
My Singing Monsters Collectible Musical Figures by PlayMonster
Pulp Heroes Snap Bots by Far Out Toys
Shopkins Real Littles Lil’ Shopper Pack by Moose Toys
CONSTRUCTION TOY OF THE YEAR
Erector by Meccano, Inventor Set, Intro to Robotics by Spin Master
Fisher-Price Wonder Makers design system Build Around Town Starter Kit by Mattel, Inc.
LeapBuilders ABC Smart House by LeapFrog
LEGO CITY Deep Space Rocket and Launch Control by LEGO Systems, Inc.
LEGO MARVEL Iron Man Hall of Armor by LEGO Systems, Inc.
My Robotic Pet – Tumbling Hedgehog by Thames & Kosmos
VEX Catapult 2.0 by HEXBUG
CREATIVE TOY OF THE YEAR
Blinger by Wicked Cool Toys
Cool Maker GO GLAM Nail Stamper by Spin Master
Crayola Glitter Dots by Crayola
littleBits Electronic Music Inventor Kit by Sphero
smART Pixelator by Flycatcher Inc.
Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units by Disney Parks
Y’Art Craft Kit by Kahootz
DOLL OF THE YEAR
Ballerina Dreamer Dancing Ballerina by Hunter Products USA LLC
Candylocks Basic Doll by Spin Master
Creatable World by Mattel, Inc.
Cry Babies – Kristal Gets Sick & Feels Better by IMC Toys
Disney Frozen 2: “Into the Unknown” Elsa Doll by JAKKS Pacific
Disney Princess Ralph Breaks the Internet – Comfy Princess Assortment by Hasbro, Inc.
L.O.L. Surprise! O.M.G. Fashion Dolls by MGA Entertainment
GAME OF THE YEAR
Funkoverse Strategy Game by Funko Games
Heist by Megableu USA
MS. MONOPOLY Board Game by Hasbro, Inc.
Orangutwang by PlayMonster
Pictionary Air by Mattel, Inc.
Ravensburger’s Disney Villainous: Evil Comes Prepared by Ravensburger
Throw Throw Burrito by Exploding Kittens
UNO Braille by Mattel, Inc.
INFANT/TODDLER TOY OF THE YEAR
Fisher-Price Linkimals™ by Mattel, Inc.
InnyBin by Fat Brain Toy Co.
KidKraft World of Eric Carle Shape Activity Cube by KidKraft
LeapBuilders 123 Fix-It Truck by LeapFrog
Mix & Match-a-Saurus™ by VTech
Musical Lili Llama by The Manhattan Toy Company
Tinker Truck by Radio Flyer
INNOVATIVE TOY OF THE YEAR
comicam the Instant Comic Camera by Hangzhou Rulei Technology Co., Ltd
Harry Potter Invisibility Cloak by Wow! Stuff
Hot Wheels id Smart Track Kit by Mattel, Inc.
Hot Wheels TechMods by Mattel, Inc.
RockIt Twist by LeapFrog
Shashibo (The Shape Shifting Box) by Fun In Motion Toys
tori Explorer Pack by BANDAI NAMCO Entertainment America
LICENSE OF THE YEAR
Baby Shark by Pinkfong
Barbie 60th Anniversary Program by Mattel, Inc.
JoJo Siwa by Nickelodeon
Marvel Avengers Endgame by Disney / Marvel Licensing
PAW Patrol Mighty Pups Super PAWs by Spin Master / Nickelodeon
Pokémon by The Pokémon Company International
Ryan’s World by pocket.watch
Toy Story 4 by The Walt Disney Company
OUTDOOR TOY OF THE YEAR
Crazy Cart Shift by Razor USA
Create A Castle by Create A Castle
EzyRoller Drifter X by EzyRoller LLC
Globber GoUp COMFORT by Incredible Novelties
My Buddy Wheels by Yvolution USA, Inc.
Toilet Paper Blasters Sheet Storm by JAKKS Pacific
ZURU X-Shot Fast-Fill by ZURU
PLAYSET OF THE YEAR
Beyblade Burst Turbo Slingshock Cross Collision Battle Set by Hasbro, Inc.
Disney Frozen Ultimate Arendelle Castle Playset by Hasbro, Inc.
Hape Fire Station by Hape International Inc
Hot Wheels Colossal Crash Track Set by Mattel, Inc.
L.O.L. Surprise! Winter Disco Chalet by MGA Entertainment
PLAYMOBIL Mars Space Station by PLAYMOBIL
Timber Tots by Fat Brain Toy Co.
PLUSH TOY OF THE YEAR
Cutetitos by Basic Fun!
Dolce Safari Adventure by Magformers/DOLCE
Little Live Scruff-A-Luvs Real Rescue Electronic Pet by Moose Toys
Pinkfong Baby Shark Song Puppets with Tempo Control by WowWee
Pomsies Lumies by Skyrocket Toys
Shimmer Stars by KD Group
ZURU Rainbocorns Ultimate Sequin Surprise Series 2 by ZURU
PRESCHOOL TOY OF THE YEAR
Demo Duke by Spin Master
Coding Critters by Learning Resources
Kid Trax Rideamals Unicorn by Pacific Cycle
Kindi Kids by Moose Toys
Myla the Magical Unicorn by VTech
Peppa Pig’s Magical Parade Floats by Jazwares
Wild Ones by Razor USA
SPECIALTY TOY OF THE YEAR|
AirFort by AirFort
Hape Emergency Services Headquarters by Hape International Inc
LEGO Ideas Central Perk by LEGO Systems, Inc.
LEGO Stranger Things The Upside Down by LEGO Systems, Inc.
littleBits Space Rover Inventor Kit by Sphero
OombeeBall by Fat Brain Toy Co.
ThinkFun’s Thinking Putty Puzzle by ThinkFun, Inc.
STEM/STEAM TOY OF THE YEAR
Amazing Rescue 50Pc Set by Magformers
Artie 3000 by Educational Insights
Beaker Creatures Alien Experiment Lab by Learning Resources
Crayola Color Chemistry Arctic Lab by Crayola
Gumball Machine Maker by Thames & Kosmos
LEGO BOOST Star Wars Droid Commander by LEGO Systems, Inc.
Mech-5 Mechanical Coding Robot by Elenco
VEHICLE OF THE YEAR
Grrrumball by Alpha Group US
Hot Wheels Mario Kart Die-Cast Vehicle Assortment by Mattel, Inc.
L.O.L. Surprise! 2-in-1 Glamper by MGA Entertainment
Monster Jam Mega Grave Digger Remote Control Vehicle by Spin Master
PJ Masks PJ Seeker by Just Play
STAR WARS D-O Interactive Droid by Hasbro, Inc.
X-Power Dozer by JAKKS Pacific
The finalists were selected from 633 nominees submitted by 236 companies. Eighteen judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in categories relevant to their areas of expertise.
The judges then participated in a discussion to determine the finalists in each category. They considered each product’s creativity, design, play value, and marketing.