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Bandai UK targets stocking-filler market with new collectables launch

Bandai UK is preparing to launch a raft of new collectable ranges and brand expansions ready to hit shelves in time for the Christmas gift-buying period. Through the launch, Bandai aims to provide premium and novel stocking-filler items this year.

Freak Lab is a new in-house IP, joining the Bandai portfolio with a mix of experimentation, creation, and gross fun for the collectables category. The blind-purchase canisters include ingredients for children to carry out their own experiments and create monsters.

To use, children pour water onto the solution included in the ‘laboratory chamber’ canisters and then watch it fizz, bubble, and dissolve to reveal the bones of a freaky monster. There are six different monsters and a rare character to collect, each in a variety of colour-ways.

Each monster collected can be combined to create a giant ‘freak’ character. There are over 24 to collect in Series 1 each with an RRP of £9.99.

An innovative new launch within the Bandai portfolio is the Yolkies line. Combining sugar free, edible slime and collectable surprise toys encased in mystery eggs, Yolkies aim to drive impulse purchasing among younger children.

Capturing the popular slime, surprise reveal, and collectibles trends, each egg contains edible slime/gummy yolk, and a secret compartment with one of 12 collectible ‘foodie’ egg characters. With an RRP of £4.99, Yolkies provide an original addition within the sub-£5 pocket-money and treat purchase categories. Series 2 will launch Q2 2020.

Meanwhile, series 4 of one of Bandai’s best-selling properties, Bananas, is available to meet the Christmas wish-list demand. The latest wave of the collectable fruits brings ‘Colourfest’ Bananas bunches and singles which include new ‘mummy’ Crushie collectible characters that correspond with ‘baby’ Crushies and can be collected from the brand-new line of Baby Bananas.

Extending the fruit collection, Pineapples accompany the Series 4 launch, and all-new Plush Bananas have been added to the range which can be unzipped to reveal one of six 4” collectible ‘Plushie Crushies’.

Kirsty Mackenzie, marketing manager, Bandai UK, said: “Our collectables ranges are a popular and successful component of our product portfolio and a key growth driver for the business. Freak Lab, Yolkies and Bananas all sit within the sub-£10 price category, bringing great value for money and original ways to play.”

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