Spin Master has launched its first Week of Wow, a week-long celebration of the surprise toy sector it helped galvanise when it launched Hatchimals back in 2016.
The toy firm saw big success with the self-hatching egg that quickly become a pop culture sensation when it starred on talk shows and was named the toy of the year. Over the past three years, the Hatchimals brand has expanded into collectables, pixies, plush, a web series and even digital apps.
Launched on Sunday, November 3 and running until Saturday, November 9, the company has now decided to hold its first Week of Wow. Plans throughout this week-long campaign include TV and cinema advertising, retailer activations, digital advertising, celebrity gifting, YouTube and Instagram influencer content plus a host of social media activities.
This extensive campaign will aim to ensure parents and kids are fully versed in the entire range of Hatchimals and all things Hatchtopia, plus will lead to the highlight of Hatchimals WOW – the first Hatchimal you can hatch again and again.
Ranjit Dhutti, senior brand manager, Spin Master UK, said: “We’re very excited about the Global Week of Wow and building our own local plans, to support all our retailer partners. We’ve got some fantastic influencers on board and we’re looking forward to lots of conversation and a grand finale at the end of the week.
“Our Week of Wow plays to the brand’s strengths and gives us a superb platform to show off each of our core Hatchimals lines including Hatchimals CollEGGtibles Royal Snow Ball theme, Hatchimals Pixies, Crown Jewels Mega Secret Surprise and Hatchimals WOW, – all designed to further boost awareness as we run into the key Christmas selling period.”