Smyths Toys brings Oscar back in new brand ad for 2019

Smyths Toys Superstores has unveiled its new brand ad for 2019, bringing Oscar back in a brand new story, three years on from the mascot’s first introduction.

In the latest campaign, Oscar’s imagination has made the toy store his theatre, with a whole cast of iconic performers, from Barbie to Buzz and Woody. Oscar and the toys proudly present a new version of the song “If I Were a Toy”, showing us the magic of the toy store through the eyes of a child.

Supported with an integrated 360 marketing campaign, including TV airing Saturday, November 2 on ITV Celebrity X Factor, Channel 4 and Sky, Youtube and social campaign.

Watch the brand ad here.

Sinead Byrne, joint head of marketing at Smyths Toys, said of Oscar: “We have fallen in love with this character’s imagination, and we hope he captures the joy every child feels in a toy store.”

Smyths Toys have brought Oscar’s story to life by creating a plush toy of this playful character. The retailer has confirmed they will be donating all the profits from sales of Oscar in the UK to Great Ormond Street Hospital Children’s Charity. Smyths Toy Superstores have committed to donating a minimum of £50,000 to the charity.

Amit Aggarwal, director of corporate partnerships at Great Ormond Street Hospital Children’s Charity, added: “It’s fantastic that Smyths Toys is supporting us for a third year this Christmas and we’re extremely grateful to all their staff and customers for their generosity.

“Every Oscar sold will make a real difference, by helping to support seriously ill children from across the UK who are treated at Great Ormond Street Hospital.”

Byrne, concluded: “This is our third year partnering with the team at GOSH and it still amazes us the great work that they do all year round which helps kids throughout the UK. It’s a partnership we cherish to help in whatever way we can.’”

Oscar is available from all Smyths Toys Superstores across the UK, while stocks last, retailing at just £4.99. Help Oscar make a difference for little ones in need.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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