Schleich sets up major displays in FAO Schwarz

Schleich has further expanded its brand presence in two prestigious department store locations, with new life size lion and tiger displays taking centre stage at FAO Schwarz and Arnotts in Dublin.

FAO Schwarz’s long-awaited entry to the European market began on Tuesday, October 22 with the opening of a new flagship store inside Selfridges, London and more recently on Wednesday, October 30 at Arnotts, Dublin.

After many months of planning, Schleich’s displays are in place and the results are hugely impressive.

The installations have also marked another first for Schleich; in addition to the iconic giant animals, is the introduction of the UK & Ireland’s first Schleich interactive digital tables. Each table features a dinosaur game and is perfectly positioned for kids to play, presenting a further opportunity to engage directly with the end consumer.

Paul Dearlove, Schleich trade marketing manager, said: “We believe in bringing back the magic of visiting a toy shop, which is why we are delighted to be such a central part of these new locations. Not only do they show a fantastic variety of our collections, they are also displayed in a hugely eye-catching way, adding a modern twist with the addition of our digital play tables.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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