Match Attax expands into UEFA Champions League and Europa League amid “phenomenal consumer appetite”

Topps has introduced two new leagues to its best-selling sport trading card game series, Match Attax, meaning that fans can now collect not only the best players from the UK clubs, but the best players from across Europe as the new format Match Attax hits shelves.

Expanding into the UEFA Champions League and the UEFA Europa League, fans can now get their hands on international players such as Ronaldo, Messi and Mbappe.

According to Topps and its licensing agency, Bulldog Licensing, the new season launch ‘saw the biggest marketing campaign from the company, with the new format garnering huge levels of support at retail.’

A report from Topps suggest that the new Match Attax season is currently outselling the competitor brand five to one across one major distribution chain, and six to one in another, as the army of fans in the UK – over one million people – collect and swap the new player cards.

On Amazon it holds three of the top five bestseller slots in its category with the only other sports collectable not featuring in the top fifty.

On top of this success, Bulldog Licensing is now ramping up the consumer products programme with the announcement of two new licensing deals. Fashion UK is on board to create daywear while Misirli will be offering socks for the avid collectors.

The new licensing partners join an already healthy licensing programme for Match Attax, extending to publishing, bags, stationery and nightwear. As the property continues its impressive trajectory, Bulldog plans to translate the success into even more categories.

Alongside the strong sales of the physical trading cards, Match Attax also has a strong online presence via it’s app – Topps Match Attax – which boasts more than 800,000 registered users.

Rob Corney, group MD Bulldog Licensing, commented: “The consumer appetite for the Match Attax cards is phenomenal and is translating incredibly well into consumer products. We’re delighted to welcome two new leading licensees to the programme.

“The new season launch has further strengthened the love for the property as the brand underlines its market dominance.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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