Zuru has introduced a new dinosaur-themed collection to its 5 Surprise range, bringing dinosaurs to its ‘blind-bag’ collectables range with 5 Surprise Dino Strike.
The new launch includes five layers of dino surprises to collect, build, swap and battle.
5 Surprise Dino Strike combines the blind unboxing experience with classic and ever-popular dinosaur play. Children can unwrap, peel and reveal each capsule to find dinosaur characters to assemble, complete with armour, headgear, weapons and modifiable weapon backpacks.
Single and double blasters can be modified and combined to create triple and even quadruple blasters for the ultimate battle. All weapons come in different themes such as plasma or lava and can be swapped and fired from every blaster.
The range includes 13 fierce dinos including the charging Triceratops, rampaging Velociraptor, soaring Pterosaur, and fearsome ultra-rare golden fossil Tyrannosaurus Rex.
“We have no doubt that our dino-themed 5 Surprise capsules will continue the smashing success of the 5 Surprise brand,” said Renee Lee, global marketing director, Zuru.
“As with all 5 Surprise ranges, the capsules open to reveal five segments, each containing a surprise. The Dino Strike line is perfect for swapping, trading and battling, features interchangeable accessories that allow for extended action-packed play and interaction.”
A robust marketing and PR campaign has been devised for the new Dino Strike range and includes TV advertising, digital, social media and influencer content.