Spielwarenmesse champions 2020 event for first time exhibitors

Spielwarenmesse is “definitely the place to be for first-time exhibitors,” is the message that the international toy fair organiser is promoting ahead of its 2020 event next January and February.

Tapping into the international toy industry scene, Spielwarenmesse will welcome around 70,000 buyers and retailers to its halls over the course of the 2020 show, running from January 29 to Febraury 2 next year. And the show will be playing host to a tranche of first time exhibitors.

The New Exhibitor Center will be housed in Hall 3A and will enable newcomers to turn their debut at the Spielwarenmesse “into a resounding success.” These exhibitors not only enjoy special terms and conditions, but they also benefit from organisational support from start to finish.

The New Exhibitor Center has over the years proved to be a popular feature of the Spielwarenmesse. The pavilion is located in a busy area in Hall 3A, attracting large numbers of visitors looking for innovations and new ideas.

The first-time exhibitors at the NEC receive a Ready-to-go Package at ‘attractive rates’. The package includes a 6m² furnished stand with free WiFi. The participants also benefit from additional advertising measures, such as their company entry in the print and online exhibition catalogues is highlighted with the “New” icon.

Ernst Kick, CEO of Spielwarenmesse eG, said: “Appearing at the New Exhibitor Center is an attractive and affordable opportunity for these companies to show their products to a wide international audience, whilst keeping costs low.”

The pavilion has space for up to 60 stands.

Meanwhile, a unique presentation format has been created for start-ups or newcomers who specialise in electronic toys and are keen to test the waters at the Spielwarenmesse. The Tech2Play activity area features small presentation zones that companies can book to showcase their products.

Participants will benefit from the Tech2Play activity areas which attract trade buyers specifically interested in the product group Electronic Toys and the innovations on show there.

Details about the New Exhibitor Center, the terms and conditions and registration can be found at www.spielwarenmesse.de/en/newexhibitorcenter.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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