VTech celebrates successful first appearance at Kidtropolis

VTech is still celebrating a successful inaugural visit to Kidtropolis with the Digital Kids Show this month, where the brand showcased its new Turbo Force Racers to kids and fans.

Taking place at London’s Excel Centre, VTech created the ultimate Turbo Force Racers racetrack for kids to race against their friends. With a footfall of over 18,000 at the show, the Vtech stand was reportedly ‘buzzing with children eager to take on the super-sized track.’

Popular YouTuber, Beau’s Toys Farm and his friends were also on hand to show the children how to use the cars, as well as passing on tips and hints to perform cool adrenaline-fuelled tricks and stunts.

Once the high-speed racing was over, all children stepped up to the winner’s podium to receive a trophy and medal creating a special picture moment as a memory from the day.

Charlotte Drake, senior brand manager, VTech, said: “It was amazing to see the product come to life on such an epic Turbo Force Racers racetrack. There was a real excitement around the stand as the only hands-on interactive racing car activity at the event, and the children loved going head to head against each other.”

VTech now believes the kit is set to be at the top of children’s wish lists this Christmas, while its launch will be supported by extensive TV advertising, an integrated digital marketing campaign, a content-led influencer partnership with Beau’s Toy Farm and PR outreach.

Suitable for children aged six to nine years, the new Turbo Force Racers are remote controlled from innovative Turbo Station wristbands and are charged through movement while docked on the wrist.

Kids can simply shake their wrist to super charge the car’s turbo feature, then watch as the vehicle zooms off at the press of a button.

The fully equipped portable remote-control wristbands, available in four colours, include a selection of buttons to trigger fun and interactive responses. Budding race drivers will be thrilled with their own super cool track which can be re-configured into four different combinations; two racer circuits or two cool stunt tracks.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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