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Smart Toys and Games brings global hit 30 Seconds board game to the UK

Smart Toys and Games is bringing the internationally popular 30 Seconds title to the UK, marking the first multi-player game among the firm’s award-winning Smart Games collection.

In this fast-paced general knowledge game, players have 30 seconds to describe five names on their chosen card, for their teammates to guess. From landmarks to TV shows, celebrities to popular songs, players will be kept on their toes whizzing through the list as fast as they can.

The aim of 30 Seconds is to correctly identify as many of the five names described from a chosen card, before the timer runs out. Teams advance through the board by moving forward the number of spaces as guessed correctly. The winning team is the first to reach the finish square.

30 Seconds features a number of British icons, including familiar places, famous people, iconic films, popular books, loved brands, celebrated fictional characters, renowned sporting events, and more. The game can be played by a minimum of four players (two in each team).

Commenting on the launch of 30 Seconds, Karen Clarke, brand director for Smart Toys and Games said: “It’s easy to see how 30 Seconds has become a bestselling game around the world. It’s fiercely entertaining and such fun and we are delighted to welcome such a compelling game into our Smart Games collection.

“It’s a great way for the whole family, or groups of friends, to have a good laugh together, over and over again, whilst developing a range of key cognitive skills including speed and concentration.”

Retailing at £29.99, and designed for players aged 12 and upwards, the game comes with a game board, dice, timer, four playing tokens, and 240 cards (2,400 names).

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