Northern Irish toymaker Paddy Pals looking to build business in the UK

A traditional toymaker in Northern Ireland is on the path for international recognition having seen steady success for its range of hand-made, gifting and souvenir teddy bears across the US, Canada, and Australia.

Paddy Pals has detailed its plans to grow its traditional toy making business via a network of resellers, looking to tap into brick and mortar stores such as gift and souvenir shops, toys shops, and department stores, as well as airports and ‘the usual places you might find a teddy bear.’

Having already built up a business over the course of ‘many years’ under its Urban Pup brand, the team at Paddy Pals suggests it has the staff and the infrastructure already in place for worldwide distribution, but is now looking for resellers across the UK and Europe.

Headquartered in Bangor in Northern Ireland, Paddy Pals – a range of teddy bears dressed in traditional Irish dress, tapping into the tourist and gifting market – has already built a successful business across the US, Canada, Australia, and Germany. It’s Irish home soil is also performing well. The firm’s aim is to pick up business in the UK, where, until now, it has been ‘slow.’

Paddy Pals launched only two months ago. Overseas markets have been the primary focus for Paddy Pals.

We only launched Paddy Pals two months ago, but they were 18 months in the planning, we did
extensive market research and based our design and concept on our findings,” said Denis Kelly of Paddy Pals. “Although this is a new business, we have been trading for twenty years via our other pet accessory business Urban Pup, so we have the staff and the infrastructure to cope with large sales volumes and we sell and distribute worldwide.”

The Paddy Pals are the last of the wild Irish Teddy Bears who live deep in the mountains of Mourne all dressed in early 20th century costume. They want to be your pal, your best friend and your companion, and no matter where they go, they bring the luck of the Irish with them.

The range has been billed as ‘ideal for children, collectors, families or as a gift from one partner to another.’

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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