Zimpli Kids is making a play for the sensory toy market, citing Gelli Baff as a popular choice among those looking for educational and developmental products, as well as toys for children with autism.
The company’s popular line of make-it-yourself slime has been picked up by a number of social media influencers over the past year, championed for its properties in helping children to develop their motor, interaction and social skills, while exploring new senses.
Social media has been an important marketing tool for Zimpli Kids throughout the rise of the slime craze, and has offered the team insight into how kids and families have been using its products. According to the firm, an emerging trend recently has been its use in educational and sensory play.
Jessica Coy, head of marketing at Zimpli Kids, commented: “We have had hundreds of Instagram influencers review our products, capturing their children using Gelli Baff and Snow products for a multi-sensory experience.
“It’s great to see that our products not only provide fun, but they help children with sensory issues. Earlier this year, Amazon revealed its top toys that they think would be a hit at Christmas. Due to our social media traction, it came to no surprise that pre-school sensory play featured in the five top trends”
Zimpli Kids has since gone on to highlight the versatility of its product range that now spans use across multi-sensory play, messy play and education, along with benefits for children with Autism or sensory issues.
Coy added:”The recent feedback we have had from children with Autism using Gelli Baff products has been amazing. The benefits of sensory play for autistic children are huge. Encouraging them to focus on something with their hands, like Gelli Baff, can provide them with a sense of calm.”
Zimpli Kids has also used the recent revelation around the use of the product as a flag waving moment for the safety aspect of its range. It follows a spate of findings last year of sub-standard compound products on the market that did not adhere to the strict EU safety rules set for children’s toys and products.
Sales director at Zimpli Kids, Eejay Enyi, commented: “Educational bodies are phenomenally careful when choosing products to be used in schools, nurseries and sensory play centres. We are proud of the fact that every major educational distributor in the UK has been buying our Gelli Baff now for many years, using the range in sensory play and development.”