Spin Master celebrates successful return of PAW Patrol Little Heroes PAW Awards

Spin Master UK is celebrating the success of its second ever PAW Patrol Little Heroes PAW Awards, a series of awards handed to ‘champion children’, with each based on the characteristics of the pups from the hit Nick Jr. TV animation.

For the second year running, awards were handed to children who deserved to be recognised for the challenges they have faced and how they have touched the lives of others. A host of new partners were on board for this year’s awards, including the Park Plaza Westminster Bridge and Hamleys.

This year saw entries run into hundreds, seeing an increase of over 150 per cent for year two, making the task of judging the entries challenging for the eight strong panel of judges. The panel included representatives from Spin Master, Nickelodeon, Hamleys and Rainbow Productions, as well as Kid’s TV presenter Nigel Clarke. After some difficult deliberations, eight Little Heroes were selected.

The eight winners were invited to London and presented with their awards at an exclusive ceremony hosted by The Park Plaza, Westminster Bridge, where they enjoyed a two-night luxury stay.

During the ceremony, the children received their trophies, medals and certificates from TV favourites Nigel Clarke and Naomi Wilkinson. The two-hour celebration included treats such as face painting and balloon modelling, and all the children joined in the action-packed party games including the famous Pup Pup Boogie with two of their favourite pups.

Attendees were then invited to an exclusive VIP shopping event at Hamleys toy store in Regent Street, where they met more PAW Patrol characters and stars who turned out to help celebrate the children’s achievements.

Spin Master’s Jo Thompson, who devised and organised the awards with Fosbury PR and Gemma Gallagher, commented: “It was such a privilege meeting all the winners and their wonderful families and a joy to see all the children having so much fun. We want to thank all of our amazing sponsors who have been so supportive, including The Park Plaza and their wonderful chefs, Hamleys and their entertainment team, as well as Nickelodeon, Rainbow, Gloworm, Amscan and Finsbury Cakes who helped us create the fabulous prizes, parties and games.”

Charlotte Yates, marketing manager at Spin Master UK, and who sat on the panel of judges, said: “We are thrilled at the success of the awards and it’s incredibly rewarding to be involved in such a positive and uplifting activity. We are already looking forward to the PAW Patrol Little Heroes PAW Awards 2020, and doing it all over again.”

Daniel Thompson from Nickelodeon who was also on the judging panel, concluded: “We want to thank everyone for taking the time to write about all their little Heroes because every single one of the entries was special – we would have loved for everyone to win.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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