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Devon toy shop dedicated to sustainable products named among UK’s most exciting start-ups

A Devonshire toy shop that specialises in selling only sustainable and ethical toys and gifts from around the world has been named among the UK’s most exciting start-ups.

Good Things – based in Totnes in Devon – was among the finalists gathered at an event at the House of Parliament this week, where it was awarded with a grant of £2,000 and a year of free business mentoring.

The business specialises in sourcing toys that are ethically and sustainably produced. One company from which owner Lucy Willoughby sources products retrieves plastic milk bottle from beaches and manufactures them into toys.

Presented with a cash prize from the SJL Foundation, Willoughby has pledged to donate 20 per cent of her profits to charity. Willoughby was among a number of business owners to pitch to a panel of experts, including Simon Lancaster, founder of both SJL Insurance and the SJL Foundation, as well as the former Dragon’s Den star, Rachel Elnaugh.

Lancaster told DevonLive of Willoughby’s business: “We were impressed by the ethos of Good Things which delivers great gifts which are also kind to the environment, their manufacturers and are also sustainable.

“Although we did not have any preconceived ideas, we were really impressed with the quality and variation of the merchandise. The business has a positive impact that reaches far beyond the person receiving the gift and we knew we wanted to support that positivity and help Lucy to develop her business further.”

Good Things owner, Willoughby, added: “This funding will allow me to reach a wider audience at a crucial time on the lead up to Christmas, and spread the word about the ethical and eco-friendly gifts for good that I sell in my online shop.

“This will provide a huge leap forward in my enterprise’s growth, and in turn support the work of charities and small suppliers around the world whose products I stock.”

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