Toymaster has secured somewhat of a major coup for its growing network of independent toy shop members and garden centre affiliates, in a deal that will now bring a sweep of 25 branches under the buying group’s banner.
As the growing tendency for garden centres across the UK to diversify their offerings into toys and games, Toymaster has been poised to bolster the abilities of these destination shopping outlets through its ongoing partnership with British Garden Centres.
In its latest development, Toymaster has now welcomed its newest member to the portfolio in BGC South Ltd, a division of British Garden Centres who with it brings no fewer than 25 branches from across the south of England.
Harrow Garden Centre, Stevenage Garden Centre, Braintree Garden Centre, Stanway Garden Centre, Ramsgate Garden Centre, and Paddock Wood Garden Centre are all among the 25 that join.
They are joined by British Garden Centres – former Wyevale locations – across Crawley, Upminster, Ongar, Lewes, Sprowston, Chilton, Winnersh, Pulborough, Playhatch, and Wimborne.
The armada of new branches continues to extend Toymaster’s reach in the Garden Centres business, adding tring, Osterley, Windsor, Enfield, Brockworth, Carmarthen, Bournville, Chipperfield, and finally Hitchin to the roster.
On top of all of this, Birchencliffe Garden Centre has also joined up to the Toymaster banner.
Toymaster’s Brian McLaughlin, told ToyNews: “The 25 new garden centres are all part of British Garden Centres, who has acquired them all from Wyevale, who has been reducing its estate over the past year.
“This gives them a great opportunity to offer a good core toy offering in these stores which will enhance the overall range within their garden centres.”
Toymaster will continue its push for the UK’s population of independent toy shops.