Playmobil, Funko, and Ravensburger are among a slate of toy and gifting partners to have signed with Universal to celebrate the 35th anniversary of its timeless classic, Back to the Future.
As part of the celebrations surrounding the beloved film franchise, Playmobil has created a new collection featuring fan favourite characters and vehicles from the movie trilogy, including Marty McFly, Dr Emmett Brown, the DeLorean Time Machine, and more.
The range will launch in May next year. It will be joined by new releases from Funko’s hit Funko POP line of vinyl figures, as well as a new themed board game from Ravensburger. On top of this, further launches have been promised from Hasbro, Mattel, and 3D Retro Collectibles.
It all arrives as part of a major consumer products programme around the popular movie franchise, as Universal turns back the clocks back to celebrate its 35th anniversary.
Proceedings officially kicked of on October 21st, the fan-created anniversary of the date travelled to by Marty McFly in film when he lands the iconic DeLorean into October 21, 2015. Celebration launches will now roll-out over the course of the next year.
Putting the campaign into top gear – that’s 88mph, as we all know – YouTube Originals and Ample Entertainment have launched the new learning series, “Could You Survive the Movies” – an exciting series dedicated to exploring the magic and science of cinema’s most iconic moments.
On the roster is of course Back to the Future. Each episode see YouTube creator and host Jake Roper take viewers on a journey into the world of a different movie; blending unscripted scientific exploration with narrative storytelling. In the premiere episode, Jake steps into the original 1985 film to find out if you could survive the massive pressure wave generated by a giant guitar amp, time travel paradoxes, and the electricity from a lightning bolt travelling through your body.
Universal is expanding its publishing programme with new novelty formats from Running Press and Insight Editions, a new comic series from IDW Publishing, along with existing fan-favourites from other partners, such as: Back to the Future: DeLorean Time Machine – Owner’s Workshop Manual, Back to the Future: The Ultimate Visual History, William Shakespeare’s Get Thee Back to the Future, and the Back to the Future: The Classic Illustrated Storybook.
Elsewhere, a lifestyle collection of apparel and accessories include retro looks that are still relevant today. Expected partners include Criminal Damage, Box Lunch, Dumbgood, Haus of JR, Hot Topic, Just Hype, Primark, Suavecito, Super 7, Zara and more.
Rubies and FUN.com will have costumes for fan celebrations beyond Halloween. With a nod to the nostalgia trend, Universal has once again partnered with the Otis School of Design for a special Back to the Future collection designed by students to be presented at the annual scholarship and benefit fashion show in Spring 2020.
On top of this, a Back the Future musical, directed by Tony Award winner John Rando, opens for a 12-week run at the Manchester Opera House on February 20, 2020. The musical features a book by the film’s co-creator and co-writer Bob Gale, and new music and lyrics by Alan Silvestri (who composed the score for the original 1985 film) and Glen Ballard.
The anniversary will be commemorated by Universal Parks & Resorts, key retail partners and more.