Golden Bear signed as master toy partner for new animated pre-school series, Love Monster

Golden Bear has been signed as the master toy partner for the forthcoming Boat Rocker Studios children’s series, Love Monster.

The partnership will see Golden Bear produce licensed Love Monster products for the UK, Ireland and Australia across a range of categories, including plush, plastic, role play, electronic learning aids, bath and wooden toys.

The new 2D animated pre-school series is based on the bestselling pre-school book series by Rachel Bright, published by HarperCollins Children’s Books, and shares big life learnings from a little monster with a huge heart.

Kate Schlomann, executive vice president of brand management and content marketing, Boat Rocker Studios, said: “We are thrilled to be teaming up with Golden Bear, who has an outstanding reputation for producing high quality toys in the pre-school space.

“We can’t wait to bring Love Monster and his cute furry friends from Fluffytown to life for children to cuddle & play with at home.”

Barry Hughes, managing director, Golden Bear, added: “We are delighted to be partnering Boat Rocker on the wonderful Love Monster property. We instantly fell in love with Love Monster and his friends in Fluffytown and have already had lots of fun turning the characters into delightful toy samples that have translated exceptionally well. We are looking forward to the launch of the show next year and then bringing the toys to market.”

A collaboration between BBC Children’s In-House Productions, Boat Rocker Studios and Chinese production company, UYoung, Love Monster is set to launch on CBeebies in the UK in January 2020.

Showcasing the importance of kindness, empathy, connection and instinct, the wonderfully warm and witty adventures follow hairy hero, Love Monster, as he navigates the challenges of being the only monster in Fluffytown – a world of cute baby animals.

With a lot of help from his friends, Love Monster learns to follow his heart rather than his slightly ‘over-thinky’ head as he searches for the right thing to do.

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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