Trends UK launches ‘influencer style’ digital campaign for SpyX

Trends UK has launched a digital campaign for its popular SpyX range featuring influencer style content showcasing the features of the SpyX role-playing toys.

With the first burst of activity taking place now, the campaign – according got the firm – has already proved to be a big success, reaching half a million impressions with a “high click through rate”. By Christmas the digital campaign will have reached an audience of several million potential SpyX fans.

There’s further support planned over the coming weeks with PR and blogger reviews. Trends UK’s SpyX range has working features that fuel the imagination. Kids can role-play with crime fighting gear and gadgets, just like real hero agents.

Lindsay Hardy, marketing director, Trends UK, commented: “It’s the first time we have commissioned an influencer style video to demonstrate and show the features of the gadget SpyX range and the target audience is responding well and so are retail sales.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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